Friday, January 21, 2011

The Suite Life On Deck “Twister” Is Cable/TV’s #1!!!


“The Suite Life on Deck’s” 3-Part Weekend ‘Twister’ Event Cleans Up; Parts 1-3 Rank as Cable/TV’s No. 1 Telecast Each Day in Total Viewers and Key Kids; Sunday’s Telecast is the Series’ No. 1 Telecast Ever in Total Viewers.


Disney Channel: Weekly Highlights


Airing the week’s Top 6 TV telecasts, including “The Suite Life on Deck’s” 3-part weekend ‘Twister’ bonanza, the No. 1 telecast ever of “Good Luck Charlie” and the series finale of “Hannah Montana,” Disney Channel ranked as TV’s No. 1 network in Total Day for the 7th consecutive week among Tweens 9-14 (543,000/2.2 rating), outperforming No. 2 Nickelodeon by a significant 11% (490,000/2.0 rating).


In Prime, this week stood as Disney Channel’s most-watched week in nearly 17 months among Kids 6-11 (1.33 million/5.4 rating) and in almost 6 months among Total Viewers (3.07 million) and Tweens 9-14 (1.04 million/4.3 rating) — since weeks of 8/24/09 and 8/30/10, respectively. The channel’s streak as cable’s No. 1 network now stands at 298 consecutive weeks among Kids 6-11, while ranking No. 1 for the 295th time in the previous 298 weeks among Tweens 9-14.


In Total Viewers, Disney Channel owned 4 of cable’s Top 5 scripted telecasts with “The Suite Life on Deck” (7.11 million, Sun., 8:00 – 8:30 p.m.), “Good Luck Charlie” (6.66 million, Sun. 8:30 – 9:00 p.m.), “Hannah Montana Forever” (6.18 million, Sun., 7:00 – 8:00 p.m.) and “The Suite Life on Deck” (5.24 million, Sat., 8:00 – 8:30 p.m.).


Sunday’s all-new “Good Luck Charlie” delivered series highs across the board, including Total Viewers (6.66 million), Kids 6-11 (2.77 million/11.2 rating) and Tweens 9-14 (2.50 million/10.3 rating).


“The Suite Life on Deck’s” 3-part weekend-long ‘Twister’ programming extravaganza (Fri. – Sun., 8:00 – 8:30 p.m.) garnered impressive ratings, ranking as the No. 1 cable/TV telecast each day and delivering considerable double-digit percent growth throughout The Event. In fact, Sunday’s part 3 became the series’ most-watched telecast of all time in Total Viewers, and its second-most-watched telecast ever in Kids 6-11 and Tweens 9-14.


-Source: TvBytheNumbersZap2it.com

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